The concept of spending more for less is absolutely absurd. But the truth is that the "coolness" of a device is almost always determined by it's thinness. Never mind the fact that most people attach cases to their ultra-thin smartphones so that it adds enough bulk to be handled without it slipping out of their hands (my Samsung Galaxy SIII is a perfect example of this).
* D2Junkie wants to make this a Soupe, but since he hasn't been around much, he feels like maybe it's a bit brash.
True, a lot of it is 'smoke 'n mirrors' but in the end it filters out and core products remain. Of course by then there are new smoke and mirrors, and soon the stuff that was so cutting edge becomes obsolete.